For Class 12 CBSE Business Studies Students.

25 Multiple Objective Type Questions and Answers for chapter MARKETING MANAGEMENT Part-I
All We request is to share this page among your friends.

Q1: State the meaning of market.

Ans: Market refers to a set of actual and potential buyers of a product or service.

Q2: Which of the following activity is not termed as marketing activities?

  • (a) Packaging
  • (b) Transportation
  • (c)  Non economic Activity
  • (d)  Warehousing
Ans: © Non economic activity

Q3: “ A social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value to others”.

Who has given above definition of marketing?

  • (a) Abraham Maslow
  • (b) Philip Kolter
  • (c) Karl Pearson
  • (d) Harold Koontz
Ans: (b) Philip Kolter

Q4: Which of the following is not the feature of marketing?

  • (a) Needs and Wants
  • (b) Creating a market offering
  • (c) Trade mark
  • (d) Customer value
Ans: © Trade Markl

Q5: ____________ refers to planning, organising, directing and control of activities which facilitate exchange of goods and services between producers and consumers.

Fill in the above blank with appropriate ioption.

  • (a) Marketing Management
  • (b) Financial Management
  • (c) Quality management
  • (d) Cost Management
Ans: (a) Marketing management

Q6: “ Marketing Management as the art and science of choosing target markets and getting , keeping and growing customers through creating delivering and communicating superior customer values of Management”.

Who has given above definition of marketing?

  • (a) Abraham Maslow
  • (b) Philip Kolter
  • (c) American Management Association
  • (d) Harold Koontz
Ans: (b) Philip Kolter

Q7: “ Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals”’

Who has given above definition of marketing?

  • (a) Abraham Maslow
  • (b) Philip Kolter
  • (c) American Management Association
  • (d) Harold Koontz
Ans: © American Management Association

Q8: Which of the following is not the feature  Selling?

  • (a) Wider Term
  • (b) Transfer of title
  • (c) Profit through maximising sales
  • (d) All of the above
Ans: (a) Wider Term

Q9: In(i)  ____________ the emphasis is on bending the customer according to the product while in (ii) ________________ the attempt is to develop the product and other strategies as per the customer needs.

  • (a) (i) Marketing (ii) selling
  • (b) (i) Selling (ii) Marketing
  • (c) (i) Selling (ii) Production
  • (d) (i) Production (ii) Selling
Ans:(b) (i) Selling (ii) Marketing

Q10: (i)_______ involves efforts like promotion and persuasion while(ii) ____________  uses integrated efforts involving strategies in respect of product, promotion, pricing and physical distribution.

  • (a) (i) Marketing (ii) selling
  • (b) (i) Selling (ii) Marketing
  • (c) (i) Selling (ii) Production
  • (d) (i) Production (ii) Selling
Ans:(b) (i) Selling (ii) Marketing

Q11: Which of the following philosophy of Marketing Management considers availability and affordability of the product as key to the success of a firm?

  • (a) Product concept
  • (b) Production Concept
  • (c) Marketing concept
  • (d) Selling Concept
Ans: (b) Production concept

Q12: : Which of the following philosophy of Marketing Management considers improvement in quality, incorporating new features in  the product as key to the success of a firm?

  • (a) Product concept
  • (b) Production Concept
  • (c) Marketing concept
  • (d) Selling Concept
Ans: (a) Product concept

Q13: : Which of the following philosophy of Marketing Management considers Promotion of the product as key to the success of a firm?

  • (a) Product concept
  • (b) Production Concept
  • (c) Marketing concept
  • (d) Selling Concept
Ans: (d) Selling concept

Q14: : Which of the following philosophy of Marketing Management considers customer needs and the customer satisfaction as key to the success of a firm?

  • (a) Product concept
  • (b) Production Concept
  • (c) Marketing concept
  • (d) Selling Concept
Ans: © Marketing concept

Q15: : Which of the following philosophy of Marketing Management considers customer satisfaction and long term welfare of society as key to the success of a firm?

  • (a) Product concept
  • (b) Production Concept
  • (c) Societal Marketing concept
  • (d) Selling Concept
Ans: © Societal Marketing concept

Q16: Which of the following function of marketing is concerned with SWOT Analysis?

  • (a) Marketing Planning
  • (b) Gathering and analysing market information
  • (c) Promotion
  • (d) Branding
Ans: (b) Gathering and analysing market information

Q17: A marketer of color TV having 10 per cent of the current market share in the country, aims at  enhancing his market share to 40 per cent, in the next three years. He will have to develop a complete marketing blueprint covering various important aspects including the blueprint for increasing the level of pr5oduction, p[romotion of the products etc. and specify the action programmes to achieve these objectives.

Which of the following marketing function is  performed by the marketer?

  • (a) Marketing Planning
  • (b) Gathering and analysing market information
  • (c) Promotion
  • (d) Branding
Ans: (a) Marketing Planning

Q18: (i) ________ refers to producing goods of predetermined specification on the other hand (ii) _______ is the process of classification of products into different groups.

  • (a) (i)Designing(ii) Grading
  • (b) (ii) Standardisation (ii) Grading
  • (c) (i) Grading (ii) Designing
  • (d) (i) Grading (ii) Standardisation
Ans: (b) (ii) Standardisation (ii)  Grading

Q19: Which of the following function of management is concerned with deciding whether to sell the product in its generic name or to give it a competitive name for selling in the market?

  • (a) Marketing Planning
  • (b) Gathering and analysing market information
  • (c) Promotion
  • (d) Branding
Ans: (d) Branding

Q20: Which of the following function of management is concerned with proving after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services.

  • (a) Marketing Planning
  • (b) Gathering and analysing market information
  • (c) Promotion
  • (d) Branding
Ans: (b) Customer support services

Q21: Which of the following function of marketing is concerned with informing the customer about the product and persuading them to purchase these products.

  • (a) Marketing Planning
  • (b) Gathering and analysing market information
  • (c) Promotion
  • (d) Branding
Ans: © Promotion

Q22: Which of the following function of management has important components of managing inventory, storage and warehousing and transportation of goods from one place to the other?

  • (a) Physical distribution
  • (b)Customer support services
  • (c) Promotion
  • (d) Branding
Ans: (a) Physical distribution

Q23: Which of the following function of marketing is performed to protect against unavoidable delays in delivery or to meet out the contingencies in the demand which may arise gue to time gap between the production and procurement of goods and their sale or use?

  • (a) Physical distribution
  • (b) Customer support services
  • (c) Promotion
  • (d) Warehousing
Ans: (d) Warehousing

Q24: Which of the following function of marketing is concerned with not only for protection of products but also serves as a promotional tool.

  • (a) Packaging
  • (b) Customer support services
  • (c) Promotion
  • (d) Warehousing
Ans: (a) Packaging

Q25: (i) ________ helps in achieving uniformity and consistency in output on the other hand (ii) ____________ ensures that goods belong to a particular quality and helps in realising higher prices for high quality goods.

  • (a) (i)Designing(ii) Grading
  • (b) (ii) Standardisation (ii) Grading
  • (c) (i) Grading (ii) Designing
  • (d) (i) Grading (ii) Standardisation
Ans: (b) (ii) Standardisation (ii)  Grading